The history of the pomegranate juice Grante began in the 60-es, past century. A factory for production of tinned juice was built on the basis of an interdistrict procurement organization in Geokchay district of the Azerbaijani Soviet Socialist Republic. The first managing director was Teymur Faradzh ogly Akhmedov. Teymur Akhmedov, a true patriot of his native land who liked the ruby Geokchay pomegranates, had a dream that people everywhere in the country and all over the world would know and like their unique taste.
Starting with the familiar apple and tomato juices, it was he who first suggested processing pomegranate and quince.
The factory was awarded with 2 medals at the international exhibitions “Erfurt-78” (Germany) and “Plovdiv-86” (Bulgaria) for the pomegranate juice, thus winning recognition of its quality abroad .
The factory products were known and supplied to all republics of the USSR and other countries of the world.
The Collapse of the USSR, the subsequent general economic crisis and production decline have affected the Geokchay factory. But in 2006 the son of his father, the famous politician and businessman Farkhad Teymurovich Akhmedov continued the good family tradition, he repurchased the factory to redeem its good name and recover popularity of its production. He decided to restore the factory as well as to plant new pomegranate gardens to replace the clear-cut abandoned plantations.
Under the direction of Farkhad Teymurovich Akhmedov, a new investment program for the industry recovery was established, under which its manufacturing facilities were upgraded, fully automated manufacturing was implemented together with the modern quality control system at all stages of the manufacturing process from picking to packing.
This decision has become a real gift not only to Azerbaijan but also to all those living far beyond the country who like natural pomegranate juice, as this remarkable event has given the name for the new brand Grante — from the english word "Grant", which means "gift".
The factory was rapidly developing and expanding the territory where its goods were supplied. In 2008 the pomegranate juice Grante was certified in Russia as "BioSafe product".
The pomegranate juice Grante won a number of numerous awards at prestigious international contests:
The brand Grante kept winning many prizes for the product quality and innovation:
Grante was expanding the range of its beverages, the consumers could try the grape juice Grante from white and red grapes and their mixtures: pomegranate-grape and apple-grape juices.
AZNAR has expanded its production geography from Azerbaijan to countries of three different time zones and created new lines of the Grante goods – fruit-berry nectars and juices. As before, the factory had strictly controlled production process, and beverages were packed in Eco-friendly package – glass bottles.
Grante juices are widely supplied and sold all over the world: in such countries as Russia, Belarus, Poland, Hungary, Czech Republic, as well as in the USA, Canada, Israel, Australia and New Zealand.
At the 20th international exhibition exhibition of food, beverages and food raw materials "Prodexpo-2013" the pomegranate juice Grante was awarded with a silver medal as the winner of the international contest "Best product 2013".
The line of 100% NFC juices Grante was joined by the new taste of cherry juice. The flagship juice of the brand Grante – pomegranate juice - was packed in the new aseptic Tetra Pak package of 1 L.
Also this year a technological breakthrough was made at the AZNAR factory, it began producing pomegranate seed oil by currently the most advanced method . Liquid carbon dioxide CO2 has an ability to dissolve lipophilic compounds, absorbing oil from seeds. After the oil extraction carbon dioxide compounds under pressure relief lose their solvent properties and, as a result, the required material (oil) is extracted. Liquid carbon dioxide can be reused.
For achieving this result, the most up-to-date equipment was installed at AZNAR and fully automated control of the whole oil extraction process was implemented. The oil extracted by this method is the premium quality, organic oil, it beholds cosmetic and aesthetic capabilities and can be used for medicinal purposes being effective against some cancers.